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Bringing clarity to enterprise complexity with an intuitive web experience

Tango Analytics

Content Mapping|UI/UX Design|Dev Ops

Tango Analytics is a leading real estate intelligence platform that helps organizations streamline operations at every stage of their property lifecycle. With multiple software suites spanning over 10 products across a wide range of markets, their platform is built for the scale and complexity of modern portfolio management — empowering businesses to manage real estate both strategically and operationally.

When Tango approached us mid-rebrand, they needed more than a visual refresh. They needed a partner who could take an evolving brand identity and translate it into a website that truly reflected the depth of their platform, making it accessible to a broad audience of technical and non-technical users alike.

Tango Analytics

Content Mapping|UI/UX Design|Dev Ops
Tango Analytics had begun rolling out brand updates internally but recognized the need for a thoughtful creative partner to bring it all together in the web experience. Their goals were clear: redesign the site in alignment with their new brand direction, improve lead generation, reduce friction for users navigating a complex product ecosystem, and build a digital destination worth returning to.

We led with structure. Before diving into design, we mapped the audience, audited the existing content architecture, and built a new information framework capable of housing over 10 products across multiple markets without overwhelming users.

Working across brand, structure, content, and implementation, we:

  • Extended Tango's updated brand into a full web design system for consistent, elevated visual execution

  • Reworked the sitemap and information hierarchy to reflect the current product offering and reduce cognitive load

  • Designed modular, flexible layouts to make dense technical content approachable and easy to scan

  • Applied accessible design principles in compliance with AODA and WCAG 3.0 standards

  • Collaborated directly with Tango's web development team to solve technical challenges and ensure seamless implementation

Drawing from Tango’s updated brand, we developed a rich, expressive design system that gave the website a visual language as dynamic as the platform itself. A vibrant palette with purposeful gradients does more than look beautiful — colour functions as intuitive wayfinding to help users, with distinct hues anchoring each software suite and helping users orient themselves across a complex product ecosystem at a glance.

The result is a website that works as hard as it looks. Since launch, Tango has seen a 48% increase in active users and a 13% increase in engagement rate, strong signals that users are finding what they need. Most importantly, that web momentum has translated directly to business impact, with a 34% increase in clients engaging their services. Organized, accessible, and built to scale, it's a foundation we're proud to have helped build together.

Explore Tango Analytics

Our company offers multiple software suites with over 10 products to many different markets, we were extremely impressed by the Bare Brand team’s ability to understand our offerings and distill them in a way that makes our content and key messages easy to digest.

Pollyanna Pong

Senior Marketing Manager & Creative Lead, Tango Analytics

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