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Designing a future-forward digital presence for an established college

Mohawk College | School of Climate Action

UI/UX Design|Brand System|Dev Ops

Mohawk College is a respected leader in skilled trades, health sciences, and technology education. It was the first college in Ontario with a comprehensive environmental plan and has cut emissions by over 70% since 2007. The Mohawk College School of Climate Action prepares the next generation of climate leaders to create a more sustainable world.

With an established brand and web structure spanning Mohawk College’s schools and faculties, the college sought a creative partner to help elevate their digital experience, strengthening the college’s reputation and introducing a refreshed design language to be scaled across their web properties.

Mohawk College | School of Climate Action

UI/UX Design|Brand System|Dev Ops
The School of Climate Action provided the ideal starting point. Mohawk College needed both a subbrand and subsite that would differentiate the School of Climate Action within the college's broader ecosystem, while remaining aligned with its established identity.

They were looking for a partner that could:

  • Develop a subbrand for the School of Climate Action that felt connected to Mohawk College, while being distinct and future-forward

  • Design a subsite that met the unique needs of the school, while integrating seamlessly into the larger Mohawk College UI

  • Streamline dense academic content to be clear, accessible, and readable on any device

  • Collaborate seamlessly with the college's development team, adapting to their processes and workflows


The project also extended to new design language across Mohawk College's main web properties, including the college homepage and a refresh of the program pages, standardizing the experience across more than 150 programs.

Collaboration was central to this project. Working closely with senior leadership and the college's development team, we took an inclusive approach, building in time for stakeholder input and ensuring the team felt equipped to manage the site long-term.

With a large institution and a wide range of users to serve, we aligned brand, UX/UI, and implementation at every step. To do that we:


  • Reviewed analytics from Mohawk College’s website to understand online traffic patterns

  • Considered user personas while developing site architecture 

  • Collaborated closely with the college's development team throughout the project to create custom components, streamline information, and refine page layouts

  • Conducted quality assurance throughout the build, testing functionality, usability, and brand consistency across the site


The new subsite and brand language reflect the forward-looking, innovative spirit of the the School of Climate Action while staying true to Mohawk College's established identity. The UI and UX for the college's homepage and program pages were also updated, creating a more intuitive and refreshed experience without a total redesign. The result: a stronger foundation for Mohawk to tell the story of their sector-leading work.

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Some partners get the work done. Bare Brand unlocked what was possible. Their redesign of Mohawk College’s School of Climate Action website elevated engagement, strengthened our reputation, and gave us greater confidence in how we tell the story of our sector‑leading work.
Thoughtful, forward‑thinking, and deeply audience‑centred—Bare Brand was an exceptional partner throughout.

Ross Tom

Chief Marketing Officer,
Mohawk College

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