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MARKETING + BRAND

Driving growth with a scalable CRM and brand strategy

Stormtech Performance

Branding|CRM|Strategy|Social

Stormtech stands as a leading global performance apparel brand in the promotional space. They are deeply connected to the outdoors and driven by a commitment to innovation, sustainability, and unparalleled technical excellence. With a dedicated focus on business-to-business (B2B) relationships, Stormtech provides high-performance gear tailored for teams, brands, and distributors worldwide, ensuring that every piece is crafted to meet the demands of adventurous and urban environments.

Over the last two years, our team has integrated seamlessly with the Stormtech marketing department, acting as a crucial extension of their personnel. Together, we have embarked on a journey to enhance the brand's identity, foster a sense of unity, and stimulate significant growth across various digital channels. Our collaborative efforts have been aimed at not only evolving the brand but also achieving measurable success in reaching a broader audience.

Stormtech Performance

Branding|CRM|Strategy|Social
Stormtech sought a dedicated long-term partner to enhance its B2B marketing foundation, modernize its customer relationship management (CRM) system, and ensure cohesive messaging across all digital platforms, branding initiatives, and content channels. This initiative was crucial as the company aimed to keep up with an ambitious growth trajectory.

In response to these needs, we collaborate closely with Stormtech's internal team, delivering both strategic insight and hands-on execution across their entire marketing ecosystem. Key initiatives have included:

  • Launched an optimized CRM program to drive B2B sales, resulting in a 238% increase in CTOR

  • Built personalized customer journeys for every stage of the buyer lifecycle

  • Increased internal cohesion with codified brand systems and collaborative workflows

  • Supported a brand revamp with updated brand guidelines and positioning

  • Enhanced sales enablement through targeted CRM content and journey mapping, leading to a 160% increase in web traffic.

  • Led the creative vision for campaigns and brand narratives; planned, organized, and executed brand photoshoots for seasonal product lines.

Building upon a robust foundation and employing an agile working model, we continue to successfully drive a variety of significant and ongoing business outcomes. Our adaptability and strategic approach have allowed us to navigate challenges effectively, resulting in impactful longterm contributions that resonate across the organization.


  • Continue to drive consistent CRM growth through weekly campaigns, automation and segmentation

  • Currently leading a full website content and UX strategy to improve navigation and conversion

  • Provide ongoing strategic direction and creative support across marketing touchpoints

  • Continue to work on category expansion support through brand storytelling and digital strategy

  • Currently developing and assisting to execute a long-term social media and content strategy

[Image] Viewing new Stormtech product page

True professionals in the strategy and creative space. I’ve worked with Stephanie and her team for over 10 years, and I am always impressed with the work produced, the strategic approach to problem solving, and their attention to detail. The entire Bare Brand team is fantastic to work with.

Shane Brett

Chief Operating Officer, Stormtech

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